Caitlin Arthurs

Caitlin Arthurs is a Marketing Executive at Foods Connected, specialising in content creation, SEO, and digital strategy. She works closely with industry experts to produce insightful articles, case studies, and resources that help food businesses optimise their operations and stay ahead of regulatory changes. When she’s not crafting content, Caitlin enjoys graphic design, travelling, and spending time with her golden retriever, Spencer.
Caitlin Arthurs
Foods Connected NPD edit: Sept–Dec 2024 trends
22 min read
Foods Connected NPD edit: Sept–Dec 2024 trends
By Caitlin Arthurs on 02/10/2024

As consumer priorities shift towards health, sustainability and comfort foods, brands are placing innovation centre stage to meet evolving demands and priorities. The NPD landscape continues...

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