Caitlin Arthurs

Caitlin Arthurs is a Marketing Executive at Foods Connected, specialising in content creation, SEO, and digital strategy. She works closely with industry experts to produce insightful articles, case studies, and resources that help food businesses optimise their operations and stay ahead of regulatory changes. When she’s not crafting content, Caitlin enjoys graphic design, travelling, and spending time with her golden retriever, Spencer.
Caitlin Arthurs
Why forward traceability is essential for food supply chain transparency and compliance
12 min read
Why forward traceability is essential for food supply chain transparency and compliance
By Caitlin Arthurs on 24/03/2025

In today's complex and globalised food industry, ensuring the safety and quality of food products is paramount. Food traceability—the ability to track the movement of food products and their...

Supply chain transparency: the ultimate guide
9 min read
Supply chain transparency: the ultimate guide
By Caitlin Arthurs on 14/02/2025

Supply chain transparency—knowing where all your business’s inputs come from and being open about their origins—is crucial not just for product quality, consumer safety, and your reputation,...

How to improve testing for New Product Development
7 min read
How to improve testing for New Product Development
By Caitlin Arthurs on 11/02/2025

Consumers love novelty, but that doesn’t mean every new product is guaranteed success. There can be a significant financial risk if new products are met with disinterest. You can reduce risk...

Foods Connected NPD edit: Sept–Dec 2024 trends
22 min read
Foods Connected NPD edit: Sept–Dec 2024 trends
By Caitlin Arthurs on 02/10/2024

As consumer priorities shift towards health, sustainability and comfort foods, brands are placing innovation centre stage to meet evolving demands and priorities. The NPD landscape continues...

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