Caitlin Arthurs

Caitlin Arthurs is a Marketing Executive at Foods Connected, specialising in content creation, SEO, and digital strategy. She works closely with industry experts to produce insightful articles, case studies, and resources that help food businesses optimise their operations and stay ahead of regulatory changes. When she’s not crafting content, Caitlin enjoys graphic design, travelling, and spending time with her golden retriever, Spencer.
Caitlin Arthurs
How to improve testing for New Product Development
7 min read
How to improve testing for New Product Development
By Caitlin Arthurs on 11, Feb 2025

Consumers love novelty, but that doesn’t mean every new product is guaranteed success. There can be a significant financial risk if new products are met with disinterest. You can reduce risk...

Foods Connected NPD edit: Sept–Dec 2024 trends
22 min read
Foods Connected NPD edit: Sept–Dec 2024 trends
By Caitlin Arthurs on 2, Oct 2024

As consumer priorities shift towards health, sustainability and comfort foods, brands are placing innovation centre stage to meet evolving demands and priorities. The NPD landscape continues...

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