--- title: How Whitbread transformed ESG reporting with digitalisation description: Discover how Whitbread improved ESG reporting, animal welfare tracking, and supply chain risk management by going digital with Foods Connected. image: https://blog.foodsconnected.com/hubfs/Blog%20Imagery%20(PI%20AUTOMATED)/Blog%20Headers/Whitbread%20CS%20Blog%20Header.jpg --- [CAREERS](https://www-dev.foodsconnected.com/careers/) [REGISTER](https://app.foodsconnected.com/Register.aspx) [YOUR ACCOUNT](https://app.foodsconnected.com/idsrv/login?ReturnUrl=%2Fidsrv%2Fconnect%2Fauthorize%3Fredirect_uri%3Dhttps%253A%252F%252Fapp.foodsconnected.com%252FLoginRedirect.aspx%26client_id%3Dcore%26response_type%3Dcode%26scope%3Dcore%2520connected_api%2520offline_access%2520analytics_manager%26code_challenge_method%3DS256%26code_challenge%3Dy6zXsYnI20T4Zzc_s7HmDAt7OlhL2zujgcEkoUtd7sA%26state%3Dwomypx52%26prompt%3D) [![fc-logo](https://blog.foodsconnected.com/hubfs/Support%20site/fc-logo.svg "fc-logo")](http://foodsconnected.com) - [Our Solutions](https://www.foodsconnected.com/solutions/) - [Food Compliance Software](https://www.foodsconnected.com/solutions/compliance-management-software/) - [Safety Audits & Quality Management](https://www.foodsconnected.com/solutions/safety-and-quality-management-software/) - [Food Procurement Management Software](https://www.foodsconnected.com/solutions/procurement-supply-chain/) - [Food Specifications & NPD](https://www.foodsconnected.com/solutions/specifications-and-npd-software/) - [CSR & Supply Chain Sustainability](https://www.foodsconnected.com/solutions/csr-management-software/) - [Food Traceability Software](https://www.foodsconnected.com/solutions/food-traceability-software/) - [Reporting & Analytics](https://www.foodsconnected.com/solutions/food-software-reporting-tool/) - [HACCP Management Software](https://www.foodsconnected.com/solutions/haccp-software/) - [Meat Processing Software Solution](https://www.foodsconnected.com/solutions/meat-processing-software/) - [Our Services](https://www.foodsconnected.com/our-services/) - [Sectors](https://www.foodsconnected.com/sectors/) - [About Us](https://www.foodsconnected.com/about-us/) - [Blog](https://blog.foodsconnected.com/?_gl=1*8p51p6*_gcl_au*NTI1NDc4NjczLjE3MzM3ODU3ODc.*_ga*MjE3OTA1Njg4LjE3MzM3ODU3ODU.*_ga_X4TZRQCH9W*MTczNjk0MTQ5NC45LjEuMTczNjk0MjY3NC41MS4wLjA.) - [Resources](https://www.foodsconnected.com/resources/) - [Support](https://support.foodsconnected.com/support/home?_gl=1*hrp5ae*_gcl_au*NTI1NDc4NjczLjE3MzM3ODU3ODc.*_ga*MjE3OTA1Njg4LjE3MzM3ODU3ODU.*_ga_X4TZRQCH9W*MTczNjk0MTQ5NC45LjEuMTczNjk0MjY4OC4zNy4wLjA.) [Request a Demo](https://www.foodsconnected.com/request-a-demo) ![Case study: delivering on ESG reporting goals with Whitbread](https://blog.foodsconnected.com/hubfs/Blog%20Imagery%20(PI%20AUTOMATED)/Blog%20Headers/Whitbread%20CS%20Blog%20Header.jpg) [Animal Welfare](https://blog.foodsconnected.com/tag/animal-welfare) [Supply Chain Management](https://blog.foodsconnected.com/tag/supply-chain-management) [Case Study](https://blog.foodsconnected.com/tag/case-study) # Case study: delivering on ESG reporting goals with Whitbread By [Caitlin Arthurs](https://blog.foodsconnected.com/author/caitlin-arthurs) 06/05/2025 [Back](https://blog.foodsconnected.com) Case study: delivering on ESG reporting goals with Whitbread Share [mailto:?subject=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking%20&body=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking&media=https://4895550.fs1.hubspotusercontent-na1.net/hubfs/4895550/Blog%20Imagery%20%28PI%20AUTOMATED%29/Blog%20Headers/Whitbread%20CS%20Blog%20Header.jpg](mailto:?subject=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking%20&body=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking&media=https://4895550.fs1.hubspotusercontent-na1.net/hubfs/4895550/Blog%20Imagery%20%28PI%20AUTOMATED%29/Blog%20Headers/Whitbread%20CS%20Blog%20Header.jpg) [Back to main blog](https://blog.foodsconnected.com) Share [mailto:?subject=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking%20&body=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking&media=https://4895550.fs1.hubspotusercontent-na1.net/hubfs/4895550/Blog%20Imagery%20%28PI%20AUTOMATED%29/Blog%20Headers/Whitbread%20CS%20Blog%20Header.jpg](mailto:?subject=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking%20&body=Check%20out%20https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking&media=https://4895550.fs1.hubspotusercontent-na1.net/hubfs/4895550/Blog%20Imagery%20%28PI%20AUTOMATED%29/Blog%20Headers/Whitbread%20CS%20Blog%20Header.jpg) ## Learn how Whitbread replaced manual processes with a connected, digital solution—enhancing ESG reporting, improving animal welfare data tracking, and enabling faster, data-led decisions with Foods Connected.  ## About Whitbread Whitbread is the UK’s largest hospitality group, operating well-known brands like Premier Inn. With complex food and drink supply chains, the company has made **animal welfare and sustainability** a core part of its [**Force for Good**](https://www.whitbread.co.uk/sustainability/) programme.  In 2023, the need for real-time visibility, accurate ESG reporting, and better supplier engagement became clear, as manual, spreadsheet-based processes made it difficult to track, validate, and act on supply chain data.  ## Manual systems = limited ESG progress  Before adopting a digital solution, Whitbread relied on manual processes for tracking [ESG](https://blog.foodsconnected.com/esg-and-sustainability-in-food-and-drink) and [animal welfare](https://marketing.foodsconnected.com/animal-welfare-guide)metrics, particularly across protein suppliers. Collecting monthly welfare outcome data was time-consuming, inconsistent, and difficult to audit.  Some key challenges included:  - Limited visibility into supply chain risks and performance - Time-intensive data collection across suppliers - Inconsistent reporting that made it difficult to meet investor expectations - Difficulty verifying supplier inputs during audits  To meet rising ESG demands and align with business goals, Whitbread needed a more structured and proactive solution.  ## A connected platform for real-time supply chain insight  By introducing Foods Connected, Whitbread digitised its ESG tracking and supplier engagement processes. The platform enabled real-time visibility across its supply base and provided tools to better manage compliance and risk.  Key areas of transformation included:  - **Monthly Welfare Data Collection** – Now handled through Questionnaire Manager, ensuring consistent inputs from suppliers.  - **Data Validation via Audits** – [Audit Manager](https://www.foodsconnected.com/solutions/safety-audits-quality-management/) links supplier-reported data with audit outcomes for greater accuracy.  - **Traceability and Mapping** – Critical during disease outbreaks like Avian Influenza, helping Whitbread assess and mitigate risk faster.  - **Accreditation Management** – Centralises third-party accreditations like [BRC](https://saferfoodscores.co.uk/brc-global-food-accreditation/), streamlining supplier compliance.    This shift has helped the team move from static spreadsheets to a **dynamic, auditable system**—one that supports both internal goals and investor reporting requirements.  ## Faster reporting, better data, and informed decisions  The results have been transformative. Monthly ESG data is now collected and validated efficiently, and the team can spot trends and risks early, supporting more agile responses.  Key outcomes include:  - **Improved[BBFAW](https://www.compassioninfoodbusiness.com/media/7460854/bbfaw-2024-report.pdf) rating**, driven by verifiable, audit-backed data. - **More confidence from investors**, who value the enhanced detail and accuracy of Whitbread’s reporting. - **Proactive risk management**, particularly during disease outbreaks, where supply chain mapping provided the clarity needed to adjust procurement strategies.  - **Streamlined supplier engagement**, with 87% of the food and drink supply base already integrated into Foods Connected.  > “We’ve been able to make decisions based on live supply chain data – something we never had before.”  > – Ellie Wotherspoon, Food and Beverage Sourcing Manager, Whitbread    This shift has allowed Whitbread to respond faster, report more accurately, and align ESG goals with business outcomes - without relying on outdated processes.  ## A foundation for continuous improvement  Moving forward, Whitbread sees the Foods Connected platform not just as a tool for compliance, but as a **strategic enabler** for **continuous improvement**. With better access to data, more reliable insights, and greater control over ESG workflows, the business is now positioned to meet future challenges head-on - whether they relate to sustainability, risk, or supplier performance.  As investor expectations and regulatory pressures continue to rise, Whitbread’s decision to go digital has strengthened its supply chain resilience and enabled the team to take more proactive, informed actions.  If you'd like to discover more about how Whitbread 's decision to go digital has strengthened their supply chain resilience, you can get your own copy of [the full case study here.](https://marketing.foodsconnected.com/whitbread-case-study) --- Want to learn how we can help transform your processes? Click below to book a free demo and chat with one of our team [![supply-chain-resilience-blog-demo-cta](https://no-cache.hubspot.com/cta/default/4895550/interactive-187160044143.png)](https://blog.foodsconnected.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLebq3a4Gb4VPNSl%2Ft7Kz16O%2FnG2Ur3cKwtRLabrrI1slJIEG0nLcJLjj6Nc0obkTq%2B%2FulGkZRisFElWxVwiWwLq9774M1DLCuF4B8ZObqHqcRZ58BiDZlUGNbUn4kFNLFnGM0oPHYu4NId%2FZ2gChioWgqPvg2KPVrjNI0hF5ecEoLVB3R9KhGxaTZSxOtC%2BQU%3D&webInteractiveContentId=187160044143&portalId=4895550) ![Caitlin Arthurs](https://3067823.fs1.hubspotusercontent-na1.net/hubfs/3067823/author.png) ###### Caitlin Arthurs Caitlin Arthurs is a Marketing Executive at Foods Connected, specialising in content creation, SEO, and digital strategy. She works closely with industry experts to produce insightful articles, case studies, and resources that help food businesses optimise their operations and stay ahead of regulatory changes. When she’s not crafting content, Caitlin enjoys graphic design, travelling, and spending time with her golden retriever, Spencer. 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All rights reserved. - - - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "alternativeHeadline" : "How Whitbread used Foods Connected to streamline ESG reporting and improve supply chain sustainability insights", "articleSection" : [ "Sustainability", "ESG", "Case Study", "Supply Chain Management" ], "author" : { "@type" : "Person", "name" : "Caitlin Arthurs" }, "dateModified" : "2025-01-20T00:00:00+00:00", "datePublished" : "2025-01-20T00:00:00+00:00", "description" : "Discover how Whitbread, the UK’s largest hospitality group, digitised its ESG benchmarking process using Foods Connected. Learn how centralised data collection, automated supplier engagement and improved visibility enabled the business to enhance sustainability performance and meet growing regulatory and customer expectations.", "headline" : "Case study: how Whitbread strengthened ESG performance with digital benchmarking", "image" : "https://blog.foodsconnected.com/hubfs/Whitbread_Case_Study.jpg", "keywords" : [ "Whitbread case study", "ESG benchmarking", "supply chain sustainability", "digital ESG reporting", "sustainability data management", "supplier sustainability", "ESG compliance", "Foods Connected ESG tools", "supply chain transparency", "sustainability insights" ], "mainEntityOfPage" : { "@id" : "https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.foodsconnected.com/hubfs/Imported%20images/footer-logo-1.svg" }, "name" : "Foods Connected" }, "url" : "https://blog.foodsconnected.com/case-study-whitebread-esg-benchmarking" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Whitbread is the UK’s largest hospitality business, operating brands such as Premier Inn, Beefeater and Brewers Fayre. As sustainability expectations increased, Whitbread needed a more efficient way to collect ESG data from suppliers, benchmark performance against its targets and gain visibility into sustainability risks across its supply chain." }, "name" : "Who is Whitbread and what sustainability challenges were they facing?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Manual spreadsheets and email-based data collection made ESG benchmarking time-consuming and inconsistent. Supplier participation varied, data quality was uneven, and consolidating information into a usable format for reporting required significant administrative work." }, "name" : "What issues did Whitbread encounter with manual ESG benchmarking?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Foods Connected provided a centralised digital platform where Whitbread could collect, analyse and benchmark sustainability data from all suppliers. Automated workflows replaced manual email chasing, data entry was standardised, and Whitbread teams gained a clearer understanding of supplier performance across environmental, social and governance indicators." }, "name" : "How did Foods Connected help Whitbread digitise its ESG benchmarking process?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Whitbread improved supplier engagement and data quality, reduced administrative burden, and gained real-time visibility into ESG performance across categories. Digital dashboards made it easier to track progress, identify risks and communicate insights internally and externally." }, "name" : "What improvements did Whitbread see after adopting digital ESG tools?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Accurate benchmarking helps businesses identify gaps, prioritise improvement actions, monitor progress against sustainability commitments and strengthen performance across areas such as emissions, labour standards and responsible sourcing. It also supports compliance with emerging reporting regulations and retailer expectations." }, "name" : "How does ESG benchmarking support wider sustainability goals?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Digitising ESG benchmarking allows organisations to collect consistent supplier data, reduce manual work, improve reporting accuracy and identify sustainability risks earlier. Centralised systems also make it easier to evidence progress to stakeholders, customers and regulators, and support long-term environmental and social impact strategies." }, "name" : "How can other food and hospitality businesses benefit from digital ESG benchmarking?" } ] } ```