Inside the blue room: Professor Chris Elliott talks food fraud in 2026

Inside the blue room: Professor Chris Elliott talks food fraud in 2026

By Greer McNally 02/03/2026
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Inside the blue room: Professor Chris Elliott talks food fraud in 2026

Welcome to the Blue Room, Foods Connected's new insight-led interview series. We'll be talking to our in-house industry experts and other guests about the issues that matter to businesses in the food sector.  In this edition we chat with Professor Chris Elliott. The world authority on food fraud discusses the areas being targeted by bad actors, the role AI can play in fraud detection and the biggest food safety challenges the industry is facing in 2026. 

In our chat we cover:

  • What the industry needs to do to stay proactive against bad actors
  • The importance of a food safety risk list to keep your supply chain food safe and compliant
  • The pros and cons of AI in the food safety space
  • How regulations like EUDR are changing the industry's approach to food fraud and food safety in general
  • And what businesses can do to ensure their supply chains remain resilient as the year progresses

 

Greer McNally
Greer McNally

Greer has over 15 years’ experience writing about trends in the food and retail sectors. She lives in a little village by the sea in Northern Ireland and loves creating content that informs how people think about the food industry. A recent career highlight was interviewing the legend that is Dr Temple Grandin.